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Mr Amsterdam Ajax: happy 75th birthday!

When in Amsterdam...the city is a one team town, Ajax Amsterdam. Today the fans of the Netherlands most successful team celebrates one of the club's greatest players birthday, Sjaak Swart, aka Mr. Ajax.

Photo from ANP.

Swart played 596 games for Ajax, a club record. The famous right winger scored 228 goals for Ajax. Swart was part of the Ajax team that won three successive European Cups (now Champions League) from 1971 - 73. He also played 31 games for the national Netherlands team.

There are many highlights in such an extended career however one of the best documented in English goes to the European Cup (now Champions League) game Ajax v Liverpool in 1966. The game is referred to as the "the game in the mist'. The crowd and commentators could not see the game.

Ajax win 5-1 and Swart is the one of the best players on the ground. To get a full english version of the game click here.

For his most famous goals look at the below provided by Ajax tv.

When in Amsterdam wishes Mr. Ajax and his family congratulations on your birthday.

When in Amsterdam....enjoy.

When in Amsterdam... - Blogged

A real King of Amsterdam: Cruijff

When in Amsterdam...this city makes the King or Queen. Talk has recently turned to the abdication of Queen Beatrix. Amsterdam has always been a republican city state of the Netherlands. Throughout history the city has only supported Kings and Queens when it is in Amsterdam's best interest.

Johan's number has been retired by Ajax Amsterdam

The Amsterdam museum is currently holding an exhibition on Johan Cruijff, a real King of Amsterdam.  Born and breed in Amsterdam the exhibition looks at how Amsterdammers and Netherlanders see Cruijff their football idol.Cruiff was a footballer and his name is in the same category as Pele and  Maradonna.

Ballon d'Or

Cruijff won 3 European Footballer of the year awards (Ballon d'Or) and was voted best European footballer of the century in 1999. Cruijff was voted second to Pele as best footballer of the century.

"Joan en Ik." is a simple one room exhibition that shows Johan's acceptance of his role as an idol. Always willing to stop for an autograph or photo the exhibition shares anicdotes from his career and fans. The exhibition is a worthy accompanyment to the regular Amsterdam city history that the museum displays. You also get your own chance to get a photo with a King of Amsterdam.

When in Amsterdam...enjoy!

When in Amsterdam... - Blogged

Ajax and Adidas Prank Fans for Season Release

When in Amsterdam.....there is only one team, Ajax. The most successful football team in the Netherlands, Ajax Amsterdam also has the largest supporter base in the country. Each year the new team outfit is eagerly awaited. The launch of the new shirt is a media moment.

This year Ad Agency Iris Amsterdam created a campaign for Ajax and Ajax's clothing partners Adidas. Adidas's new slogan is 'all in...Adidas'.

To launch the new Ajax shirt for the 2012/13 season fake walls and cameras were built into the changing rooms of the only official fan shop in Amsterdam's city center.

As the fans try on their new season shirt the wall is pulled away and they are surrounded by players from the team.

For many this may seem creepy and lawsuits might ensue but for Amsterdammers and Ajax supporters this goes to the heart of our sense of humor. Watch the youtube clip don't miss the guy who was so scared he ran into the door.

When in Ajax.

When in Amsterdam... - Blogged

Ajax Amsterdam Dutch Football Champion 2011-2012

When in Ajax. Amsterdam's only premiere football/soccer team, Ajax, claimed its 31st national title. Two titles in two years has put smiles on the many Amsterdammers.

Ajax Amsterdam Supporters in full voice

Half way through the 2011-2012 football season it did not look promising for Ajax who languished in 7th place in the Dutch league. However, with 11 straight victories Amsterdam claim the title with one game still to play.

Ajax Amsterdam Shirt - Photo by Sonia Hermosin

Ajax Amsterdam is the most successful club in Dutch history winning 31 national titles. Eindhoven's PSV is second with 21 titles while Ajax's arch rival from Rotterdam, Feynoord has 14 titles.

Ajax is also world famous for its youth acadamy. Many famous players have come through the ranks of Ajax they include Johan Cruijff, Edwin van der Sar, Dennis Bergkamp, Wesley Sneijder, Rafael van der Vaart and Nigel de Jong. Exciting new young talent is always in the making keep an eye out in the future for Davy Klaassen and Derk Boerrichter as they are sure to impress football fans.

When in Amsterdam you can learn more about the Ajax at the Ajax Experience. Situated in the city center at Rembrandtplein (Rembrandt Square) the Ajax Experience is for the football enthusiast.  Another option is to venture out to the stadium and take a tour. The Amsterdam Museum also has a great exhibition about the history of the football club in the city.

When in Amsterdam...enjoy!

When in Amsterdam... - Blogged

Amsterdam Queen's Day 30 April 2012:

When in Amsterdam....enjoy Queen's Day or Koninginnedag (as it's called). The largest street party in the country is held on April 30th throughout the streets of Amsterdam. The annual festival of Orange is a national holiday in the Netherlands. It is a day to celebrate the birthday of the Queen of the Netherlands. 30 April is actually the Queen's mother's birthday but Beatrix, the current Queen, has her birthday in January. Winter is not the time to have a party outside so April 30th is it.

Queens Night (the night before April 30)

The party begins the night before April 30. Many places, bars and clubs have special events for the evening. Many Amsterdammers enjoy Queen's Night with friends and family getting ready for the free market that is held the next day.

2012 Queen's Night will be different

This year Amsterdam's premiere football (soccer) team Ajax may turn national champion on Queen's night. This sernario has not occured in memory and is sure to complicate Queen's night and day celebrations. Regional football rivalry is known to out-weigh national affliction.

Prepare everything Orange

If you are visiting for 30 April bring an orange outfit. Amsterdam an historically republican city of the Netherlands goes Orange for a day. It is a day when the normally reserved Dutch let their hair down and kick up their heels, all in an orange fever.

Amsterdam's Largest Free Market

Not only in Amsterdam but all over the Netherlands Queen's Day provides the opportunity for all to test their inner capitalist and entrepreneur.The walkways of the county are covered with the largest flea or free market. This is the opportunity to get rid of old or new goods and get paid. Many with imagination create games or entertainment to raise funds for further party. Few take the money making seriously. On a day when most things are able to be sold, a fortune or at least a bargain can be found.

Amsterdam Street Dance Party

Each Amsterdam neighborhood will have music stages so that you can dance the evening away. Music will operate on the stages from 1200hrs until 2000hrs. Favorite spots are around Rembrandtplein, Leidseplein and Nieuwmarkt. If you haven't danced enough all of the night clubs will continue to 0300hrs or 0500hrs.

When in Amsterdam....enjoy!

When in Amsterdam... - Blogged


Europa League: Ajax v Manchester United in Amsterdam

When in Amsterdam... - Blogged

When in Amsterdam is quietly nervous ahead of tonight's game Ajax Amsterdam versus Manchester United.

One of the biggest Amsterdamfootball matches of the year is due to kick off latter today. Ajaxplays Manchester United in the first of two matches for the Europein the knock-out round of 32.

Ajax Amsterdam has been experiencing problems on and off the field in 2012. Losses to arch-rival Feyenoord and ladder leaders have left the home side in 6th place in the Dutch League.

Management argument and court cases have also dominated Dutch headlines with some saying the Ajaxbrand has been diminished by the bitter infighting.

Manchester United is in form. With a 2-1 victory over Liverpool and striker Wayne Rooney scoring 10 goals over his last 9 games the Red Devils will be favourites going into the game. Veteran player Ryan Giggs will be rested for the game but with a star studded line up it will be difficult for Ajax to win.

Irregardless of recent results Ajax will be playing for pride. Amsterdam fans are a hardened lot and they will be looking for their team to show that they are no push overs at home.

picture taken from

(taken from Mirror Football)
* Excluding qualifiers, Ajaxhave failed to score in six of their last eight matches in Europe.
* The Amsterdamside have won just one of their last 10 meetings with English sides in Europe (excluding qualifiers) - and that came in 1980 at home to Nottingham Forest.
* On the only previous occasion these two sides were drawn together in Europe, in the 1976-77 UEFA Cup, Ajax won the first leg 1-0, before losing 2-0 at Old Trafford.
* Manchester United have now scored in 12 successive European matches.
* United have won five of their last seven matches against Dutch teams (W5 D1 L1).
* Ajaxattempted more headed shots than any other side in the Champions League group stages (20).
* Ajaxhave lost three of their last four home games in all competitions.
* After a run of seven clean sheets out of eight on the road, United have now gone five away games in all competitions without one and have conceded more than one goal in four of those five games.
* The UEFA Cup/Europa League is the only competition Manchester United have played in under Sir Alex Ferguson and not won at least one game. Their only appearance during Ferguson's reign was in 1995, when they went out in the first round on away goals after 0-0 and 2-2 draws with Russian side Rotor Volgograd.

When in Amsterdam ....enjoy!